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21-09-2012, 01:32 PM
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AN ORGANIZATION STUDY AT TRAVANCORE CEMENTS LTD, NATTAKOM, KOTTAYAM
AN ORGANIZATION STUDY AT TRAVANCORE CEMENTS LTD, NATTAKOM, KOTTAYAM



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ABSTRACT

Organization study is an exercise for the students who are undergoing M.B.A. program. The objective of the study is to make the student familiar to the current industrial scenario. It provides the student with the first hand idea on the general working of the organization. The student gets an environment where he can actualize all the knowledge he has acquired in his curriculum. The exercise is an opportunity for the student to understand the organizational structure, the major departments, flow of information and various other functions in an organization.
The organization selected for purpose of the study was Travancore Cements Ltd. It is a Kerala Government undertaking company. The study is mainly based on details collected from each department. Each and every activities of the company is studied carefully with the data available. The data is available from various sources like past records of the organization, direct interaction with concerned persons or by personally visiting each department. The study helps in obtaining practical experience of the operations in an organization.
Organization is the backbone of the management. Organizational study is the study of how the structure of the organization is designed to integrate people with the organization and to have effective interface with the environment for the accomplishment of organizational goals. Or we can say that it is a macro analysis of the organization. The proper care of the organization the higher, middle and lower level of administration is important for any management to run the business smoothly.

INTRODUCTION

The Travancore Cements Limited was incorporated in the year 1946.The mastermind behind setting up of the factory was late Sri.C.P.Ramaswamy Iyer Diwan of Travancore. He realized the vital role of cement in industrial development of Kerala. The company was promoted by the state of material other than conventional lime stone. The main raw material is lime shell, which is dredged out of Vembanad Lake. The company was promoted by the state of Travancore in association with Tamilnadu.Later the Govt. of Kerala acquired the company with a share of 91% and rest by the public. The shares of the company have been listed in the Stock Exchange of Cochin and Chennai.
The company was promoted by M/S Essel Ltd Mumbai and technology tie up was made with M/S F.L.Smidth &Co.Denmark.The company is the premier project making company in Kerala. It is the only public sector which manufactures and markets White Cement and Cement Paints.
Till 1974 the company was manufacturing both white and grey cements in the same plant. The company switched over to the exclusive manufacturing of white cement as the demand for white cement went up and the Govt.of Kerala took over the management of the company. The installed capacity for the production of white cement is 30,000 tonnes per annum.

WORLD SCENARIO OF CEMENT INDUSTRY

The Chinese cement industry has seen a rapid growth over the last five decades. The production of cement was less than 3 Million tonnes in 1952, but in 1999 the total production of cement reached 573 Million tonnes. Thus, China, accounting for about one third of the global cement production ranks first in the world today in terms of cement output.
The total installed capacity of the Chinese cement industry is estimated at 700 Million tonnes from over 7000 cement plants, which means that the average capacity of each cement plant is about 1,00,000 tonnes per annum. In China, the cement industry has a multiple ownership structure and a major part of the industry belongs to the Ministry of Agriculture under its Administration of Town and Village Industrial Enterprises (TVIE). The cement plants belonging to this sector are small and based on Vertical Shaft Kilns (VSK), which traditionally have consumed high levels of raw materials, fuel and power and therefore cause serious environmental pollution.
During the last five years, there have been planned efforts to look at the energy and environmental issues of these plants with the help of international organizations like UNIDO, IVAM Environmental Research and University of Amsterdam. These international bodies have undertaken the study for cleaner production technology and energy conservation measures in these cement plants.
As previously mentioned, the Chinese cement industry still uses the VSK process as its principal technology. However, in the last two decades, there has been the introduction of modern preheater and precalciner kiln systems at medium and large sized plants. The sum total effect has been the existence of a mix of technologies and there are now over 13,000 VSK plants in China.

CEMENT INDUSTRY IN INDIA

The cement industry presents one of the most energy-intensive sectors within the Indian
Economy and is therefore of particular interest in the context of both local and global Environmental discussions. Increases in productivity through the adoption of more Efficient and cleaner technologies in the manufacturing sector will be effective in merging Economic, environmental and social development objectives. A historical examination of Productivity growth in India’s industries embedded into a broader analysis of structural Composition and policy changes will help identify potential future development strategies that lead towards a more sustainable development path.
Issues of productivity growth and patterns of substitution in the cement sector as well assign other energy-intensive industries in India have been discussed from various perspectives. Historical estimates vary from indicating an improvement to a decline in the sector’s productivity. The variation depends mainly on the time period considered, the source of data, the type of indices and econometric specifications used for reporting productivity growth. Regarding patterns of substitution most analyses focus on interfuelsubstitution possibilities in the context of rising energy demand. Not much research has been conducted on patterns of substitution among the primary and secondary input factors: Capital, labor, energy and materials. However, analyzing the use and substitution possibilities of these factors as well as identifying the main drivers of productivity growth among these and other factors is of special importance for understanding technological and overall development of an industry.

STRUCTURE

Two different markets are there for cement globally. It includes bulk sale for large infrastructure projects to the government and companies and bagged products sold to individuals for personal use in homes for local structures. Bagged cement accounts for about 65% of the world‘s production. Word wide market has grown an average 44% per year for
the last 70 year. In china and Latin America, the growth rate is about 5-15% year. But in Us and Europe market growth is zero.

GENERAL INFORMATION

Organization study is an exercise for the students who are undergoing M.B.A. program. The objective of the study is to make the student familiar to the current industrial scenario. It provides the student with the first hand idea on the general working of the organization. The student gets an environment where he can actualize all the knowledge he has acquired in his curriculum. The exercise is an opportunity for the student to understand the organizational structure, the major departments, flow of information and various other functions in an organization.
Organization is the backbone of the management. Organizational study is the study of how the structure of the organization is designed to integrate people with the organization and to have effective interface with the environment for the accomplishment of organizational goals. Or we can say that it is a macro analysis of the organization. The proper care of the organization the higher, middle and lower level of administration is important for any management to run the business smoothly.
The organization selected for purpose of the study was Travancore Cements Ltd. It is a Kerala Government undertaking company. The study is mainly based on details collected from each department. Each and every activities of the company is studied carefully with the data available. The data is available from various sources like past records of the organization, direct interaction with concerned persons or by personally visiting each department. The study helps in obtaining practical experience of the operations in an organization.

FUTURE EXPANSION

The company plans some diversification schemes which will be implemented in the near future, which includes the proposal to assist setting up of Enamel paint unit and textured coating under co-operative societies. There are proposals to start a packing unit, the venturing of a project for the manufacture of calcium nitrate and Dicalcium phosphate, shifting of the present technology to dry process technology, reinitialize the production of grey cement. Other proposals include export of white Portland cement to Srilanka, Gulf countries, South Africa and Mauritius.The company also plans to improve the quality of white cement. The company has a bright future.
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