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11-10-2012, 04:29 PM
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anmol biscuits limited
anmol biscuits limited

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The SIP is an important component of education. It bridges the gap between the academic institution and the corporate world. It provides exposure to technical skills, and helps to acquire social skills by being in constant touch with the professionals of the other organizations.

About the company

Anmol Biscuits came into being almost a decade back, when Mr. Baijnath Choudhary initiated the setting up process of the first plant at Kolkata. Anmol, which was started as a single plant, now has a strong hold in the highly competitive biscuit market. Under the guidance of Mr. Baijnath Choudhary, Mr. Bishwanath Choudhary, Mr. Dilip K. Choudhary, Mr. Gobind Ram Choudhary and Mr. Bimal Kumar Choudhary, Anmol has succeeded in maintaining a hold in the market very efficiently.

Products - Anmol offers its customers a wide variety of biscuits in various tempting flavors to suit all tastes. The consumers can take their pick from Glucose Biscuits, Coconut Biscuits, Buttermilk Biscuits, Chocolate Biscuits, Tea Biscuits, etc.


• To create awareness about Anmol Biscuit`s product.
• To use my skills towards the marketing and sales promotion of Anmol biscuits.
• To apply the principles of “Team Work”.
• To increase the sales of Anmol Biscuits.
• To achieve the given target/tasks.
• To understand the working environment.


The Company: “Anmol Biscuits Ltd”

Marketing – Product portfolio- Anmol's product range includes Butter Bake, GolMol, Sweet and Salty Biscuits, Yummy Pure Chocolate Cream, Yummy Milk Cream, Yummy Coconut, Regency Square Marie, Glucose Shakti, Marie Biscuits, Coconutty Cookies as well as salty items such as Tip-Top Kajoos Kurkure Masala, Tip Top Six Bix, Cheez Bake and Salteez Salted biscuits.

Distribution network - The Company is having a network of super stockiest, distributor and salesperson. Anmol has become one of the largest brands across the country having 110 Super stockiest, 2600 distributors & 250 sales people & present in about more than 4 lakhs retail shop.

Pricing – The Company sets the price of their based on the competitor’s price.

Promotion strategies- From time to time the company is providing some schemes or rebats to customers or retailers. They make advertisement according to the convient of the people as well as the features of the product It also offers its dealers all-expenses-paid trips to various exotic locations in Europe and south east Asia based on their performance, thus, ensuring a wellgreased distribution channel.
Customer service- 1. Launched Consumer Scheme in the period of March 06 to July 06 and also in the year Jan 09 to Jun 09.

2. Company is highly active in supporting social causes like:
a) Road Safety
b) School Promotion

Market share- Anmol has a market share of close to 10 per cent in eastern India and 7 per cent in the whole of India. Anmol is looking at a turnover of Rs 239 crore end of this fiscal, and works through 2000 distributors with presence across 3 lakh retail outlets in India.
The Company is having a market share of around 25-33% taking into consideration the factor like price, quality, and brand. Market share can also be evaluated on the area wise segmentation.
For e.g, In Rourkela, Bus Stand area anmol is contributing only 5% of the market share as the major of the market share is divided among Mukund, Jaya etc.

Competition – The Company is facing competition form Britannia, Sunfeast, Parle-G, Mukund, Jaya, Sujata, Biskfarm in terms of price, quality, market share and most importantly brand. Many products can be compared with Anmol Biscuit.

The Customers – For understanding the customer first we have to know the product of the company. It offer a wide range of biscuits such as Cream Biscuit, Sweet Biscuit, Salted Biscuit, Cakes, Sweet and Salted Biscuit, Sugar Free Biscuit and Rusks which are manufactured using premium quality ingredients such as maida, sugar and vanaspathi, and are widely acknowledged across the globe for their excellent taste and variety of flavours. Apart from offering a range of biscuits it also offers a variety of food items that are shown below:


We Desire to be in the pinnacle of the list, paying a firm attention, to the growth of the
conglomerate. The value for life should always commemorate the path of growth. Our target is to attain the aspiration with global approach. Anmol delivers the best returns to the society, consumers, employees and stakeholders. There is a spontaneous upgrade of standard for the associates. Leveraging the asset to enhance the Group synergy and becoming globally cutthroat is the chosen route to sustain growth and long-term attainment.


Anmol offers its customers a wide variety of biscuits in various tempting flavours suiting all tastes. The consumers can take their pick from Glucose Biscuits, Coconut Biscuits, Butter Biscuits, Cream Biscuits, and Tea Biscuits etc. with a vibrant variety of 23 brands, Anmol Biscuit is available in 42 SKUs.


Hygiene is a primary concern in Anmol. To maintain a germ free, harmless, quality food
product, Anmol initiates lots of innovations and experiments. One of the leading biscuit
manufacturers of India, Anmol biscuits has two state-of-the-art manufacturing units- one at Dankuni in West Bengal, and the other at Noida, near Delhi. The manufacturing units have been equipped with the latest modern machineries available in India, which facilitate in manufacturing uniform quality of biscuits. The Good Manufacturing Practices (GMP) and the Hazard Analysis of Critical Control Points (HACCP) are adapted at all the plants, along with the use of sophisticated packing machines and materials, ensure that each and every biscuit manufactured never fails to delight the customers with its taste and freshness. High quality products are delivered to the customers after undergoing stringent quality control tests. The quality control tests are done at every stage of biscuit-making, i.e., inspection of raw materials, processing and post-production goods by qualified personnel in well-equipped laboratories. The manufacturing units and the products of Anmol are BSI certified and the Company is ISO 22000:2005 certified.
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