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12-10-2012, 05:58 PM
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Business Plan – Establishing In Perfume Brand

Business Plan – Establishing In Perfume Brand


.docx  Establishing In Perfume Brand.docx (Size: 154.91 KB / Downloads: 18)

Objectives
Broad Objective:


The overall objective of this report is to study the feasibility for establishing an perfume brand market in Bangladesh.
Specific Objectives:
Identifying the target customers of the perfume market
To study the willingness of the people to buy the perfume Identifying market segments.
Identifying the channels and outlets for distribution of the product
Identifying the raw materials for establishing the perfume market
Determining the potential sources of capital, money, finance and other financial support to perfume business plan.
Determining the viability of rate of return on investment, profit-volume ratio, break-even analysis and other financial analysis.
Determining location and utility facilities for establishing the industry.
To determine the cost of establishing such determining the customer’s attitudes toward the perfume market identifying customer’s level of income.
Identifying acceptable pricing policy.
Determining potential promotional strategy
Determining the availability of working force.


Our Mission-
Mission is to enrich the quality of life of people through responsible application of knowledge, skills and technology. Star Link Company is committed to the pursuit of excellence through world class products, innovative processes and empowered employees to provide the highest level of satisfaction to its customers.

Keys to Success
My business plan has shown that, while there are a lot of new entrants into the perfume market, there is still a lot of opportunity for a star link company to compete. Here are the challenges that our company must face if we are to be profitable in a mass market:


Company profile

Form of business: Partnership.
Owners/Principals: Raton tata and k. group limited.
Name of business: Star Link Perfume Company.
Business operation: Full time Service of Target market,
Business description: Star Link perfume is manufacring Company . The product is sold using a unique Marketing plan a perfume to the customer’s satisfaction. They can choose a perfume based on their personality and customize it with bottles and labels.
Location: Dhaka.
Contact information: raton tata, (613)262-6510.Dhaka, Uttara, Sec: 10, Road: 12House:125
Business advisors:
Raton tata, Founder & CEO




Company History, Start-up Plan (for new companies)

We are coming up with a new Marketing concept, which is going to lunch very soon in the Bangladeshi market. This business will established by Star link perfume, Bangladesh and Denim Perfume, Spain. This Bangladesh-Spain joint venture company is decided to set up a new marketing line up in Bangladesh.
Our product is specially design for those man and women who are busy in their professional life or student life. For setting up this new marketing plan Denim Perfume will give all technical support to Star Link Perfume. They will provide raw materials and some skilled men power.
We have specially targeted the Dhaka city and some other city corporation for our marketing plan and our target customer will be the College and University going students and the ladies and gentle who are working in different offices. We will try to provide them Perfume with a better service.
We have observed that in our targeted areas, there were no branded and fixed prices shops. In today’s market, the customers are changing their buying behaviors. They are very much reluctant to buy; they have not enough time to spend for buying and they look for quality products. So, we are trying to serve the customers as per their needs and demands.
For starting this business, our financial support is coming from individual family sources. Our families are giving capital to start the business plan. After starting marketing we will take loan from the bank for expanding the business, if the market feedback is success.


Company Locations and Facilities

Location of the plant:
Uttara, in Dhaka of Bangladesh.
Site of the location:
A suitable site is essential for establishing perfume business in the selection of site the following points should be considered-
Availability of infrastructure facilities such as approach road, water, power and fuel, which facilities are available in Uttara,
Low-cost Employee
Availability of Land:
Area: To establish a perfume business; there will be needed 5 cata plain land which is available in this area to buy at low rate.

Utilities (Uttara,)
As Uttara, is situated in near Dhaka and Dhaka is capital of Bangladesh. In Uttara, is under of city corporation and it has all kind of modern communication facility. Not only communication also other type of facility like water, electricity, Bank, telephone exchange, Internet facilities post Office etc are staying Uttara,
Raw materials availability:
As Uttara, is under the city corporation of Dhaka city, there all kind of raw materials are available.30%of raw-materials we collect from local market & 70% raw-materials from Denim Perfume,

Products and Services
Product and Service Description


Star link perfume a product and a service. We will sell each customized bottle of perfume as a product, with the service being the added value we give it via custom labels and jars.
These are the features that a customer will be able to customize:
1. Custom scent
2. Custom label
3. A selection of jars
4. The colour of their perfume

Here are the benefits to our customers if they buy our product:
• Their very own scent they can show off to their friends
• The feeling of being unique
• Resell their perfume to their friends

Here are the unique features of our service:
• Nowhere else will you find a website that makes it easy to create perfume
• Our delivery across Dhaka will be top notch


Competitive Comparison
The only way we can hope to differentiate well is to define the vision of the company to be an information technology ally to our clients. We will not be able to compete in any effective way with the chains using products as appliances. We need to offer a real alliance.
The benefits we sell include many intangibles: confidence, reliability, knowing that somebody will be there to answer questions and help at the important times.
These are complex products; products that require serious knowledge and experience to use, and our competitors sell only the products themselves.
Unfortunately, we cannot sell the products at a higher price just because we offer services; the market has shown that it will not support that concept. We have to also sell the service and charge for it separately

Sales Literature
The basic operations supported in the marketing encyclopedia include:
• Create a sales literature item
• View a sales literature item
• Edit a sales literature item
• Delete a sales literature item
• Search for a sales literature item

Sales literature items can be associated with the following entities:
• Competitors
• Products
• A user

Sourcing and Fulfillment
A perfume designs Signature Perfumes for private labels and small businesses. This product will provide consultation from the early stages of concept development until the creation of the scent. Be it for your own couture Signature Scent or a line of bath products, soaps or candles – we can help you create a beautiful scent that will work with the branding and concept of your business


Technology
Making perfumes is no longer a romantic process of boiling herbs, steeping rare materials and distilling essential oils. The process of making perfumes is dominated today by technology and methodical processes. Such as Headspace Technology, Synthetic Aromas etc.
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