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04-12-2012, 03:42 PM
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Importance of upward communication:

Importance of upward communication:


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1. Feedback:
The major advantages of upward communication are, it provides feedback from the employees. As a result the communication loop (cycle) completes and management can realize the reactions of the employees.

2. Constructive idea:
Upward communication allows the employees to inform their views regarding the implementation of company policies.

3. Helps decision making:
Through upward communication top management can know the views of flower level employees which help them to make more realistic decision.

4. Establishment of good relation:
Upward communication brings executives and employees close to each other and accordingly mutual relationship developed.

5. Mutual trust:
For the success of any sort of communication trust is an essential element. As relationship developed through upward communication mutual trust also created.

6. Enhance coordination:
Opportunity to express own views and participation in the decision making enhance the level of coordination.

7. Motivation:
The task of motivation needs two way communications between the concerned parties. Upward comDisadvantages/Limitations of upward communication:
1. Reluctance:
In some cases employees are reluctant to provide information through upward channel.

2. Non-cooperative attitude:
Non-cooperative attitude to the executives damage the willingness of the employees to initiate upward communication.

3. Chance of distortion:
Downward communication can be distorted unconsciously but in case of upward communication information can be distorted deliberately.

4. Trend to by-pass:
Another side effect of upward communication is tendency of by passing the immediate boss, can be created among the employees.

5. Delay:
Sometimes lower level employees hesitate to inform a problem upward because doing so means acceptance of failure. Thus delays may take place to decide whether to inform the top management or try further to solve the problem.munication enables the executives to extend appropriate motivational measurMerits/Importance/Advantages of horizontal communication:

Advantages of horizontal communication are as follows:

1. Better Understanding:
Horizontal communication ensures better understanding, accordingly employees of different division able to perform their job more efficiently.

2. Coordination:
Direct communication by breaking the vertical channel strengthens the bondage between employees of different departments which helps to boost up co-ordination.

3. Increase Productivity:
Horizontal communication minimizes the problems of understanding among various departments as a result, productivity increased.

4. Better implementation of decision:
Decisions are made by top management but they are executed by the lower level employees. When lower level employees allowed communicating each other through horizontal communication, it helps to realize the policy and ensures better implementation of decision.

5. Motivation:
Horizontal communication not only increases the level of coordination but also facilitates the task of motivation.

6. Cordiality:
Due to the free flow of information cordiality among the employees increases considerably.

7. Employee morale:
Better understanding and cordial environment also boost-up the morale of the employees.

8. Teamwork:
In any organization for some specific purposes teamwork is essential. Horizontal communication is a prerequisite for successful teamwork.

9. Job Satisfaction:
Another major advantage of horizontal communication is, it increases job satisfaction of the employees. By ensuring cordial atmosphere and lifting the morale of employees horizontal communication plays a vital role in increasing the job satisfaction.es.
Disadvantages/Demerits:
Disadvantages of horizontal communication are as follows:
1. 1. Lack of control:
Sometimes too much horizontal communication creates problem for the management and controlling may become difficult as the horizontal communication increases.

2. Conflict:
By passing the vertical channel horizontal communication allows the employees to communicate freely but sometimes it leads to personal conflict.

3. Time consuming:
Communication in addition to vertical instruction may delay the implementation of decision.

4. Lack of discipline:
As strict rules are not followed organizational discipline also can be hampered in horizontal communication.
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