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01-04-2011, 03:18 PM
Post: #1
MARKET ANALYSIS oF BUSINESS STANDARD AT DELHI
Submitted By:
Deepak Kumar Shukla


.doc  market analysis of business standared.doc (Size: 1.1 MB / Downloads: 130)
INTRODUCTION
Type: Privately Held
Industry Type: Print media (Newspapers)
Headquarters: Bombay, India
Key People: Mr.T.N.Ninan (Chairman)
Web site: http://www.business-standard.com
No of Employees: 610 EMPLOYEES
Business Standard is a financial news paper from Business Standard Ltd (BSL). It is published in three languages (English, Hindi and Gujrati) from 14 centers in India. The main English edition comes out from 12 centers - Mumbai, New Delhi, Kolkata, Bangalore, Chennai, Ahmadabad, Hyderabad, Chandigarh, Pune, Lucknow, Bhubaneswar, and Kochi - and reaches readers in over 1,000 towns and cities across the country. It was started in 1975 by the Ananda Bazar group in what was then Calcutta, the paper was hived off as a separate company in 1996, and then bought by Mumbai-based financial investors led by the Kotak Mahindra Bank, after which it began a phase of rapid expansion with the launch of new editions.
 T.N.NINAN was the editor from 1993 to 2009, after he moved over from the editorship of The Economic Times. In January 2010, he was succeeded as the editor by Sanjay Baru. Mr.Ninan became the chairman and editorial director of the company.
 Business Standard sells 210,000 copies daily in English, mostly to the business and policy-making elite. Its Hindi edition sells 53,000 copies. AC Nielsen's survey of the upper middle and rich market in India places Business Standard next to The Economic Times in total readership.
 The paper has a reputation for reliable reporting and responsible journalism, as well as for its stimulating page of analysis and editorial comment. It has pioneered the ranking of the wealthiest Indians (in the Billionaire Club), and offers along with the paper a free monthly magazine on motoring. In 2006, the paper started its Sunday edition, which is now published from four centers.
 The Hindi paper is launched in February 2008, it comes out from seven centers, stretching from Mumbai in the west, and running across the Hindi heartland to Kolkata in the east.
 Apart from a business newspaper, BSL publishes several periodicals, including BS Motoring, Indian Management, Asian Management Review, a quarterly publication.
 In January 2010, it launched smartinvestor.in, an information-cum-trading website for those interested in the stock market.
Share holders in the company
“The company is owned by Kotak Mahindra group with 95% of shares, Great eastern Shipping Corporation and 5% of shares are with others.”
At the current scenario business newspaper industry is very competitive. Every companies are expending there business in all major cities of the country. The topic “Market Analysis” is chosen to know the readers perception about all the newspaper. The main purpose of this project is to explain in depth awareness of brand
The study is carried out with intention to find out the readers view about Business Standard and others business news paper and do the comparison
IMPORTANCE OF STUDY
This project will help the Business Standard Ltd. to implement necessary steps to improve the market share especially in Delhi & NCR region. It will also help the organization to find out its weak points in comparison to others. Economic Times is one of the main competitors of Business Standard, this study will help Business Standard Ltd. to know the readers view about both the newspapers and what consumer wants from business standard newspaper.
What the reader say-
• “I have been a loyal reader of Business Standard for the last 3 decades….”
-Shri Manmohan Singh, Present Prime Minister of India (ex Finance Minister)
• “ I do not have a choice but to read Business Standard first, every morning….”
-Mr. P.Chidambaram, Finance Minister
• “It exemplifies exacting standards in enterprise and economic reporting….”
-Mr. Mukesh Ambani, CMD Reliance Industries
• “Rated the No. 1 professional business media to deal with….”
-Orion PR’06
• “The FT identifies with and sees Business Standard as its natural growth partner….”
-Sir David Bell, Chairman, FT group
OBJECTIVE
Primary Objective-
• Determining the factors that allure a reader to subscribes to a business news paper.
Secondary Objective-
• Awareness about business standard among reader in Noida & Delhi
• Business news papers having highest and 2nd highest reader ship in Noida.
COMPANY PROFILE 
INDUSTRY PROFILE

History of newspapers and magazines
Before the invention of newspapers in the early 17th century, official government bulletins were circulated at times in some centralized empires. The earliest newspaper date to 17th century Europe when printed periodicals began rapidly to replace the practice of hand-writing newssheets. The emergence of the new media branch has to be seen in close connection with the simultaneous spread of the printing press from which the publishing press derives it name.
Newspapers
The term newspaper became common in the seventeenth century, however in Germany, publications that we would today consider to be newspaper publications, were appearing as early as the sixteenth century. They were discernibly newspapers for the following reasons: they were printed, dated, appeared at regular and frequent publication intervals, and included a variety of news items (unlike single item news mentioned above). The first newspaper however was said to be the Strasbourg Relation, in the early seventeenth century. German newspapers, like avisis, were organized by the location from which they came, and by date. They differed from avisis in the following manners: they employed a distinct and highly illustrated title page, and they applied an overall date to each issue.
The first English-language newspaper was published in Amsterdam in 1620. A year and a half later, Corante, or weekly news from Italy, Germany, Hungary, Poland, Bohemia, France and the Low Countreys. was published in England by an "N.B." (Generally thought to be either Nathaniel Butter or Nicholas Bourne) and Thomas Archer.
The first newspaper in France was published in 1631, La Gazette (originally published as Gazette de France).
The first newspaper in Portugal, A Gazeta da Restaurcao, was published in 1641 in Lisbon. The first Spanish newspaper, Gaceta de Madrid, was published in 1661.
English Newspapers in Indian subcontinent
A British man William Bolts in 1766 offered the first ever paper to his fellow countrymen in Calcutta and helped them establish a printing press. Since he was against the East India Company Government, so after two years of establishing his press he was sent back to England by the Company. He published a book of 500 pages which carried details of corruption in East India Company and hardships faced by Indian people.
In 1780 another man named James Augustus Hickey published a newspaper with the name of Bengal Gazette/General Calcutta Adviser. The size of that paper was 12"x8" with only 4 pages. Hickey too was against the Company Government and published internal news of the employees of the Company. Soon the Government withdrew the postage facility for his paper as a fallout of a news against them. Hickey still managed to deliver his paper by appointing 20 men for delivering it. Once he published a news against the Chief Missionary of the Main Church, Jan Zakariya. Jan complained to the Government for that fake news and filed a defamation petition against Hickey. Hickey was fined Rs 500 and awarded 4 months imprisonment. After that he was fined again which resulted in the death of the paper. In November 1781 another newspaper with name of “India Gazette” was also introduced which was pro Government and against Hickey.
Indian newspaper industry
Indian News Paper industry is worth of US$ 2.85 billion. This industry is projected to grow from its present size to around US$ 5.04 billion by 2011. The Display advertising component of the Newspaper market in India for calendar year 2007 was valued at Rs.9,290 cr.
Worldwide news paper circulation has risen to 540 million copies a day in 2008 despite a downturn in the global economy. Global newspaper circulation increased by 1.3 per cent in 2009 to almost 540 million daily sales. This represents an increase of 8.8 per cent over the past five years.
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